Zappos

Early in 2019, Zappos created Zappos Kids as a new sub-brand. Inspired by the spirit of fun and weirdness in Zappos’s internal culture, the Zappos Kids brand was envisioned to be authentic, eclectic, and energetic.

AREA 17 collaborated with the Kids team to bring that vibe to life in a colorful new shopping experience, on a subsite within Zappos. The modular design system enables more editorial storytelling and merchandising of head-to-toe kids’ looks — and every component is responsive and extensible, available for future re-use by anyone at Zappos.

After the MVP launched in July for Back to School, AREA 17 continued to partner on ongoing site optimization.

As one of the first online retailers, Zappos offers a site experience focused heavily on search, directing shoppers to products they already know they want — but it misses the opportunity to serve interest-based shoppers, who prefer to browse and discover. The Style Room was conceived as a whole new vertical within Zappos, offering users a more curated fashion-discovery experience, supported by the fast delivery and world-class customer service that Zappos is known for.

The Style Room now serves as a new destination for inspiration, discovery, and guidance, with the goal of establishing Zappos as a fashion authority.